easyJet

The airline is based at Hangar 89, a bright orange building adjacent to the main taxiway at London Luton Airport. In an industry where corporate HQs are generally considered to be the ultimate status symbol, it is the very embodiment of the easyJet low-cost ethos.

easyJet keeps costs low by eliminating the unnecessary costs and 'frills' which characterize 'traditional' airlines. This is done in a number of ways:

• Use of the Internet to reduce distribution costs
• Maximize the utilization of the substantial assets
• Ticketless travel
• Efficient use of airports
• Paperless operations

easyJet currently has operating bases throughout the UK and mainland Europe. It is a truly European operation and was one of the few airlines to take advantage of the reforms offered by the single European aviation market.